USE CASE: JuicyChain
Next level industry responsibility
JuicyChain is a blockchain-based traceability platform, designed to support improved transparency, accelerate the uptake of sustainable juice volumes and support customer and consumer-facing communication on sustainable juice.
In partnership with Refresco, Eckes-Granini and supported by IDH, JuicyChain enables the juice industry to remain competitive in a crowded beverage marketplace. The existing traceability solutions are not scalable.
Position the founding companies as an industry leaders and transparency champions. Increase supply chain efficiency, develop deeper relationships with all members of the supply chain, and provide consumers with trustworthy, verifiable information.
JuicyChain is an open, blockchain-backed scalable tool that provides transparency for the supply chain, clients, and consumers. Consumers can access information on the blockchain through a user-friendly mobile app and supply chain partners can directly upload sustainability certificates in a custom-built interface. Combined, these systems and features demonstrate transparency and a commitment to 100% sustainable juice production.
Litres sold (in millions)
HOW JUICYCHAIN WORKS
The supply chain is connected through a verifiable, distributed network (blockchain) and online application that is distinct from other transparency tools in its governance and costs
Relevant supply chain information is reachable for consumers by QR code
Retailers interact with the product and build direct relationshipS with the full supply chain
Increasing the value of the supply chain
Tell sustainability story
JuicyChain enables supply chain partners to tell the story of sustainable juice easily and efficiently.
Increase value for all
Promote sustainable juice across the value chain