USE CASE: JuicyChain

Next level industry responsibility

JuicyChain is a blockchain-based traceability platform, designed to support improved transparency, accelerate the uptake of sustainable juice volumes and support customer and consumer-facing communication on sustainable juice.

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THE PROBLEM

In partnership with Refresco, Eckes-Granini and supported by IDH, JuicyChain enables the juice industry to remain competitive in a crowded beverage marketplace. The existing traceability solutions are not scalable.

THE GOAL

Position the founding companies as an industry leaders and transparency champions. Increase supply chain efficiency, develop deeper relationships with all members of the supply chain, and provide consumers with trustworthy, verifiable information. 

THE SOLUTION

JuicyChain is an open, blockchain-backed scalable tool that provides transparency for the supply chain, clients, and consumers. Consumers can access information on the blockchain through a user-friendly mobile app and supply chain partners can directly upload sustainability certificates in a custom-built interface. Combined, these systems and features demonstrate transparency and a commitment to 100% sustainable juice production.

Litres sold (in millions)

Refresco

7,121m

Eckes-Granini

853m

Market share

Refresco

TBC

Eckes-Granini

11.5%

Production locations

Refresco

64

Eckes-Granini

TBC

HOW JUICYCHAIN WORKS

SUPPLY CHAIN

The supply chain is connected through a verifiable, distributed network (blockchain) and online application that is distinct from other transparency tools in its governance and costs 

CONSUMERS

Relevant supply chain information is reachable for consumers by QR code

RETAILERS

Retailers interact with the product and build direct relationshipS with the full supply chain

SCALE

Our blockchains are built to scale. JuicyChain began with one juice now includes multiple supply chain partners and ingredients

Increasing the value of the supply chain

Tell sustainability story

JuicyChain enables supply chain partners to tell the story of sustainable juice easily and efficiently.

New model

Create a new model of compliance monitoring and auditability for the Sustainable Juice Covenant.

Increase value for all

Promote sustainable juice across the value chain

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